Lead leak check · 60 seconds

How many of your enquiries arrive when nobody is answering?

Six questions. You get the hours your business is effectively closed, roughly how many enquiries land in them, a leak score, and the three fixes that would matter most for you.

01What kind of business is it?

02Roughly how many enquiries do you get a week?

03When is someone actually available to reply?

Weekdays, office hours Weekdays + Saturday 7 days, daytime 7 days, into the evening Around the clock

04During those hours, how fast is the first reply usually?

Under 5 minutes Within the hour Same day Next day or later

05If someone enquires and then goes quiet, what happens?

Automatic follow-up We chase when we remember Nothing

06Where do enquiries come in? Pick all that apply.

Your result

0Leak score / 100

0Hours a week unstaffed

0Enquiries a week in those hours*

* If enquiries arrived evenly across the week. Many consumer businesses get more in the evening and at weekends, so yours could be higher.

What would help most

How your score adds up

Factor	Your answer	Points

Send my result to Moro See it answer as your business

Opens WhatsApp with your answers filled in. You see it before anything is sent.

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Why the hours matter more than the effort

A week has 168 hours. A business open on weekdays from nine to six is staffed for about 45 of them, which leaves roughly three quarters of the week with nobody available to reply. Hard-working teams still lose enquiries this way, because the problem is when messages arrive, not how hard anyone tries.

The fix is rarely more staff. It is making sure an enquiry gets a useful answer and a next step the moment it arrives, then reaches a person with context when one is available. That is what an AI agent on WhatsApp and follow-up automation are for. More on the reasoning in speed to lead.

About this check

How is the lead leak score calculated?

It adds up four things: the share of the week nobody is staffed to reply, how long a first reply usually takes, whether enquiries that go quiet get followed up, and how many separate places enquiries arrive in. Each has a fixed weight, shown in the breakdown with your result. It is a quick diagnostic, not an audit.

Why does it assume enquiries arrive evenly across the week?

Because it is the simplest honest assumption without your data. For many consumer businesses evenings and weekends are busier than office hours, so the real number of enquiries arriving while nobody is working can be higher. Your own message timestamps will tell you.

Is anything I enter sent to Moro?

No. The check runs in your browser. Nothing is sent unless you choose to tap the WhatsApp button, and even then you see the message before sending it.

What is a good first reply time?

As fast as you can realistically manage. Enquirers often contact several businesses at once, and the first useful reply has a clear advantage. Minutes beats hours, and hours beats the next morning.